Captain Obvious is Running, and He's Gone Too Far

A recent ad for Hotels.Com features their new brand ambassador, Captain Obvious, declaring his decision to run for president while literally running through a desert.

While the individual commercial is clever and employs some effective advertising techniques, the campaign as a whole has become stale and irksome, as it attempts to make too much out of a single pun and commits overly-ambitious cultural appropriations. The Captain Obvious campaign is tired -- probably from all the running! --  and has simply gone too far.

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